Classified Bordeaux châteaux have become very expensive, actually unaffordable, for ordinary wine consumers. Of course, prices fluctuate according to the quality of the vintage, but of late Bordeaux seems to be very lucky to experience several fine to excellent vintages. Whereas previously every third or fourth was acclaimed as great, today it seems almost every other is declared exceptional by merchants and, in some cases, by the English experts. Remember too that Robert Parker Jr., of the
USA, still influences prices considerably. Some say global warming is responsible for so many exceptional vintages, but this is just theory.
Regardless, classified Bordeaux châteaux today cost considerably more than in the 1970s. To wit, the 1968 Château Lafite in Ontario cost $ 6.52; the 2008 costs $ 375.00; Château Pontet Canet, $ 5.62 today, is $ 125.00
Admittedly, 1968 was a poor vintage, but the wines tasted quite palatable. Even when you consider inflation, the price of classified châteaux is extraordinary. Demand, particularly in the U S A, the United Kingdom and now increasingly in China, is cited as the reason for such unheard-of prices.
Even with the current recession, 2008 futures of several classified châteaux, including Château Lafite and Château Margaux, are sold out in the futures catalogue of Vintages.
Obviously, classified châteaux have done an excellent job in positioning their wines, but it should also be pointed out that wines today are more refined and elegant, which is the result of investments in viticulture and equipment.
You are unlikely to see a classified château entering its wine(s) to an international competition.
In 1976, an Englishman privately organised a Napa Valley versus Bordeaux and Burgundy blind tasting without the involvement of any French winery. The results, unexpected, have changed the fame of Napa Valley wines forever.
Bordeaux futures are a way of reducing the cost of a bottle by offering it at a reduced price while the wine is in barrels. This way, the chateau generates cash flow, gets a feel for demand and the consumer benefits to some extent.
Vintages offers, annually, an extensive selection of classified chateau wines as futures, which buyers taste and buy at a “future” price.
Second labels or wines are blended from young vine blocks of the chateau and barrels that have failed to evolve as well as the majority. Second label wines can be rewarding taste experiences at a much lower cost, and some wine consumers actually specialize on those. Here are some examples:
Grand vin Second label
Château Ausone $ 899.00 Chapelle d’Ausone $ 189.00
Château Cos d’Estournel $ 169.00 Les Pagodes de Cos 54.00
Château Cheval Blanc $ 699.00 Le Petit Cheval $ 125.00
Château Haut-Brion $ 399.00 Le Claryns de Haut-Brion $ 99.00
Château Haut-Brion Blanc $ 599.00 Les Plantings de Haut-Brion $ 62.00
Château La Mission Haut-Brion $ 289.00 La Chapelle de la Mission Haut-Brion $ 65.00
Chateau Lafite Rothschild $ 375.00 Carruades de Lafite $ 99.00
Chateau Lafleur $ 629.00 Pensees de Lafleur $ 125.00
Château Latour $ 629.00 Les Forts de Latour $ 119.00
Château Leoville Las Cases $ 199.00 Clos du Marquis $ 59.00
Château Margaux $ 325.00 Pavillon Rouge $ 72.00
Château Mouton Rothschild $ 325.00 Le Petit Mouton $ 99.00
Chateau Palmer $ 219.00 Alter Ego $ 65.00
Château Canet $ 125.00 Les Hauts de Pontet-Canet $ 42.00
Chateau Troplong Mondot $ 115.00 Mondot $ 45.00
If you want to experience the taste of classified Bordeaux châteaux, you can buy futures now, go with second labels, place your order with the LCBO, or call
416 365 5767 or 1 800 266 4764